iota is a social project striving to design beautiful handmade objects for the interior while creating jobs for otherwise unemployed people worldwide.
The vision behind iota is to establish a movement that allows different people from around the world to learn a technique of traditional hand-craftsmanship, by providing them employment and allowing them to earn an honest living. This idea contains a social responsibility and a way to maintain traditional arts by extenuating the importance of knowledge and skills. It also portrays the belief that regardless of the infinite possibilities that technology offers, people still seek for a personal and unique hand print.
The search for products and materials is done by physical research. We learn old techniques combined with modern knowledge and come up with new strings in colors that are unique for us. All these create a new textile language that combines various materials into unlimited products.
As part of our uniqueness, we strive to be innovative by collaborating with various designers and craftspeople, as well as manufacturers in order to maintain a holistic but efficient production process and development.
Our name has a meaning: iota stands for “a bit” in Latin and as it is, little by little, from a single stitch to the final product, from the individual to the global, we aspire to make an impact on the lives of our clients, our employees and our community.
The design is the heart of our doing and through it we are able to fulfill our vision – create home products by handmade textile created by otherwise un-employed people.
The main concept in our design is creating innovative products from a traditional starting point, and changing the perception of what can be done using hand techniques. The products have a tactile nature, which calls to create playful contact and combinations between shapes, colors and textures.
iota’s products fit into the “in-between” spaces of our lives, filling emotional and practical needs by creating beautiful objects.
We make tradition contemporary.