iota is proud to present: our super secret project! For the last months we have been busy developing carpets for the newest Peugeot’s concept car that was just revealed during the 2017 Geneva motor show.
Developing new inspiring textiles is always an exciting part of what we do. We can never get enough of coming up with new material combinations, new color mixes, new hand knitting patterns. With Peugeot innovation team as a client, the creativity could not be stopped.
The task we got was developing hand knitted carpets for this amazing new car. Grey was the Peugeot team first instruction and our starting point. The first sample kit we sent over was all in shades of grey. We marked each sample we sent with a small tag that detailed all the specifications and tied the tag to the sample with a selection of our signature yarns. The Peugeot team did not miss our small gesture… their next instruction was – please introduce some of your colors into our grey dream.
We kept on our correspondence, each time creating more and more samples and becoming more precise in our designs. In tactility, in size, pattern, thickness. Then finally, these beautiful, vivid, grey, yet not grey at all carpets were brought to life.
How amazing and beautiful is design! Thank you Peugeot.
More pics and info here: