Founder. Shula is a social entrepreneur and founder of ‘LAMERHAV’, a philanthropic voluntary association. ‘LAMERHAV’ program seeks social change, through in-depth intervention in the lives of highly motivated Israeli youngsters who lack the family backing necessary to realize their potential as adults. Shula presents the social motivation by backing the iota brand and working to push it forward.
Creative Director and Head of Design. Tal is alum of the HIT design academy and today a junior professor at the school. She is also alum of the Museology and Curator program at the Tel Aviv University. Tal finds interest in working with crafts and with combining between industrial and textile designs. In iota she brings her ideas and visions into creative designs and products.
Lion Ben Aroosh
Textile designer. Lion is a Shenkar college Alum and a true specialist in knitting. In iota she manages the development and design of the textiles within the elements and is responsible for the training all of our hand knitters to be great and confident at their craft.
Project Manager. Dorit, a practicing architect, graduate of Tel Aviv University, specializes in preservation of different building technologies and handcrafts. In iota she makes sure that everything pushes forward smoothly and manages all the brands contents, visuals and external relations.