Positive Luxury- Brands to trust
iota has been awarded the butterfly mark for its measurable impact and action for sustainability. iota has been noted in 13 fields of its work, including circular economy, fair pay, community investment, waste reduction, gender equality and others.
Positive Luxury is the home for the “butterfly mark”, visibly authenticating the positive impact of luxury brands. The Butterfly Mark identifies the luxury brands that meet the highest standards of verified innovation and environmental performance, offering transparency at points of sale and equipping consumers to make more informed purchasing decisions.
iota has been awarded the butterfly mark for its measurable impact and action for sustainability. iota has been noted in 13 fields of its work, including circular economy, fair pay, community investment, waste reduction, gender equality and others.
iota carries the butterfly mark with proud and joy. Being the first brand to be awarded with the mark in Israel, iota is happy to be the leader of this revolution in its mother market.
