Two women, a social entrepreneur and a designer, with a joint dream to create jobs for unemployed women by design, founded iota in October 2014.
The two years that have gone by were fully utilized to explore and to develop our say and our language. Every day was a new adventure, trying out new ideas and techniques, checking how they could fit into our wishes and dreams.
One path we traveled through was the design of our first collection. We tried different materials, different colors, developed our own knitting patterns and objects, tried creating our own yarns, and kept on going till we found exactly the right match.
From our studio in Tel Aviv we tried tying, dying, unraveling, re-stitching, cutting, pasting, testing over and over again how we can take our design to be innovative and smart.
The other path was developing our training process and to teach ourselves how to teach and nurture our knitters. We starting working with a group of unemployed women from the south of Israel, learning together of the great power of Iota, in creating employment for the women and in giving them a true sense of empowerment and belonging.
These were an exciting two years, filled with ups and downs, accomplishments and setbacks. We are so proud to be where we are today, both by looking back and by looking forward to our future.