Founder. Shula is a social entrepreneur and founder of ‘LAMERHAV’, a philanthropic voluntary association. ‘LAMERHAV’ program seeks social change, through in-depth intervention in the lives of highly motivated Israeli youngsters who lack the family backing necessary to realize their potential as adults. Shula presents the social motivation by backing the iota brand and working to push it forward.
Creative Director and Head of Design. Tal is alum of the HIT design academy and today a junior professor at the school. She is also alum of the Museology and Curator program at the Tel Aviv University. Tal finds interest in working with crafts and with combining between industrial and textile designs. In iota she brings her ideas and visions into creative designs and products.
Project Manager. Dorit is an Architect, graduate of Tel Aviv University and has an advanced master in historical constructions. She is an organically raised manager that believes in integration of creative and management. Her role in iota is managing of all the brands day to day and operations and leading all chief processes within the brand and with its partners.