Tom Dixon, 2017

What were we doing in Milano design week in 2017? Part of Tom Dixon’s Multiplex!

In April 2017, iota was chosen to be part of Tom Dixon’s Multiplex in Milano. The complex, aiming to provoke discussion regarding retail experience of the future, was in the iconic Cinema and Galleria on via Manzoni. It nested upcoming brands as well as the master brand and became a platform for innovative design.

The abundance that bursts out from Teatro Manzoni, challenges the contemporary minimalistic and the clean design zeitgeist. The space in the Theater, a long and tall golden walled space, was inspirational. iota created a place for joint swinging on two fantasy inspired swings.

Especially now, in a period that reveres reduction and efficiency, we seek for the old generosity.